I will not be theatrical, but digital marketers nowadays breathing and surviving by the tools in digital marketing. Up-to-date marketers are predictable to be a million chairs at once. Whether we’re mining data or fine-tuning our social existence, depend on on the right digital marketing tools means saving time and preserving our sanity. While digital marketing tools will only support you finish a right strategy the correct tools stack can actually help you skyrocket past the opposition. Certain tools out there are foundational. Though, other tools are more specific, including keyword rank trackers, or design tools. To take your promotion strategy to the next level, we’ve sketched the following digital marketing tools each marketer should have. You may be acquainted with a marketing tool or two in here; others might be new to you. But from streamlining your social media marketing efforts to project supervision, each of these tools will benefit you get that competitive edge. We’ve set together a list of tools that are treasured by marketers. To make it at ease to navigate to the products you want we’ve added the jump links below.
Social Media Tools
As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.
- Sprout Social
You can’t really blame us for talking up Sprout first, can you? While Sprout Social may be behind this massive list of digital marketing tools, we’re also some of the biggest users and brand advocates of the companies noted below. Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers. We believe Sprout’s features and functionalities can speak for themselves – request a demo today!
But really, why Sprout?
As social media has evolved, so too have consumer expectations regarding transparency, authenticity and brand connection. To not just meet but exceed those expectations, you need a social media management solution that empowers you to do so. And that’s just one of the reasons to try Sprout. But don’t just take our word for it. Sign up for a free trial and see for yourself!
Wyng (formerly Offerpop) is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests and more. They’re focused on transforming the way that global brands engage and convert today’s mobile and social consumers. Additionally, their platform boasts a built-in analytics dashboard that monitors the performance of any given campaign.
Similar to Wyng, Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests in particular. From curating #hashtag entries to selecting winners at random, WooBox takes much of the legwork out of running a contest or giveaway via social.
Paid Social Media Tools
The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. The major social networks have so much data on their users that targeting can become extremely granular and effective, making social an ideal place to pay for impressions.
Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Beyond Facebook remarketing, the platform boasts features focused around Twitter ads and Instagram growth as well. Nanigans is the tool of choice for companies such as Zynga, Wayfair and Rovio.
The Power Editor is Facebook’s own tool for creating and running hyper-specific advertising campaigns. Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users. For marketers just starting on the paid social front, this is easily one of the best digital marketing tools with no third-party fee to create and manage your advertisements. The platform’s detailed parameters ensure that you target exactly who you want; meanwhile, you can also set limits to avoid blowing out your budget.
Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted. The platform is especially useful when targeting mobile users, as 86% of Twitter’s ad revenue came from mobile in 2015.
Email Marketing Tools
The first email was sent way back in 1971, so it’s kind of strange to think of how big a part it still plays in digital marketing at large. Despite being old-school, email is simply one of the most effective marketing channels in terms of ROI. Email practice continues to grow about 4% year-over-year and has no signs of slowing down anytime soon.
MailChimp symbolizes an absolute giant within the email marketing space, with over 250 billion emails sent by its users last year. The beauty of MailChimp is the platform’s usability and descending price tag established on the size of your email list. In specific, their “forever free” plan is perfect for smaller marketers looking for an introduction to email marketing. If you’re new to digital marketing tools or email in general, MailChimp signifies a great starting point.
Emma—which is actually an abbreviation for email marketing—is a robust platform that backs up its powerful features with a notoriously hands-on customer service team. Emma has all of the tools that you need to start making and testing your own email marketing campaigns.
If you’ve dabbled with some email platforms and feel ready to take it to a more progressive level, Marketo could be the answer for you. Although email is a huge aspect of its business, it is by no means the only part of the tool. This makes Marketo perfect for those in search of all “all-in-one” weapon for their marketing arsenal. Marketo emphasizes automation as part of its suite of digital marketing tools, with email marketing as a major piece of that mystery.
GetResponse’s exceptional email marketing platform stresses the growing trend of automation. This solution examines specific trends and behaviors from your list to trigger specific messages and auto res-ponders promptly. The end result is a cleverer email marketing presence and a more involved list.